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Marketing and PR

NOVI SAD FAIR is the oldest fair institution in Serbia and organizer of 30-odd events annually and as such, it has widened the scope of public relations, providing information both about the events and the exhibitors.

Advertising in a range of media


Using advertising services rendered by the Marketing department of the Novi Sad Fair as a part of your presentation at the fair event, you will provide your company with visibility in a wide range of media:
  • sajam infonetTV channels – through advertising on the most popular stations in Serbia, including the national broadcasting corporation RTS 1, RTS 2, the most popular stations, such as RTV PINK, B92 and numerous local TV stations. There are also special advertising arrangements for TV show Sajam InfoNet, produced by the Novi Sad Fair. Sajam InfoNet is broadcast daily during fair events on five TV channels, and once a week on twenty-odd stations throughout Serbia. TV BN brings the news from the Novi Sad Fair to the territory of the Republic of Srpska. 
  • katalogPrinted editions – newspaper advertisements in daily papers and specialised editions throughout Serbia, catalogue of exhibitors, "Fair Information" daily news bulletin, promotional leaflets (circulation: 50,000), tickets to the events at the Fair.
  • radio Radio programmes – encompasses ten-odd radio stations in Novi Sad and Belgrade, as well as several dozens of station in Serbia and their advertising offer. The Fair Radio – business radio of the Novi Sad Fair also offers various advertising services, such as commercials, sponsorships, raffles, interviews.
  • ilustracijaoutdoor advertising – outdoor and indoor walls of the exhibition halls, billboards, flags, banners, posters, flashing ads and illuminated billboards.
  • web-site of the Novi Sad Fair – banners and links on the main page and pages of individual events, electronic edition of the catalogue of exhibitors.

We also support your corporative communication with partners and public during and between fair events.

Using the public relation services of the Novi Sad Fair, you are provided with media support of your new products, services, brands… We will create your PR strategy and advise you about your presentation in the public, through the following: 
  • organisation of press conferences, the fastest means to attract media attention or a press tour, the most efficient means for the public to learn more about your company
  • design of press material, drafting and distribution of press releases, brochures, invitations, newsletters
  • advertorial design, drafting and publishing articles about your company, your products or services
  • press and video clipping after public presentation or presentation at the Fair
  • media monitoring, qualitative and quantitative analyses of media articles and clips
  • organisation of special events, such as business meetings, arranging contacts, organisation of professional and scientific events
  • special projects, such as radio and TV commercials, films
Konferencija Dogadjaj
We can help you choose the right sponsorship package, which includes advertising and PR services of the marketing department of the Novi Sad Fair.